Webinar
A Smarter, Saner Approach to College Admissions
Join us to learn how students can make the most of their high school years and build a strong, compelling college application.
Wednesday, May 13
7:00 PM
Austin (St. Edward's University)
There Is No Magic Formula: What Colleges Actually Look For
"He doesn't have enough leadership on his resume, so we'll have him start a nonprofit this fall. Will that look good?"
We hear versions of that question every week from families navigating the college admissions process. You're hearing what other parents are doing. You're joining Facebook groups. You're trying to find the magic formula that will crack the code. Here's what nobody's telling you: there is no magic formula.
If every applicant has the same leadership, community service, and strong grades, if everyone does all the same things, then everyone looks exactly the same. Following that formula doesn't help students stand out. It makes them blend in.
Here's what colleges actually want: students who are authentic and distinct. Not manufactured. Not checking boxes. We've worked with students who wrote about "Sunday Surf Sessions." Others who played in a 70s rock cover band with their dad. Others who wrote about loving their job at "The Snack Shack." They stood out by being genuinely themselves and showing commitment, growth, and impact over time.
Join me, and I’ll help you understand what's really happening in college admissions and what actually works. You'll stop chasing non-existent formulas. You'll start to see that your students' authentic interests are their biggest advantages. You'll learn what colleges are actually looking for when they build a class. And you'll leave with a strategic plan grounded in how this process actually works, not in myths, rumors, or manufactured achievements.
During this event, you will learn:
What colleges are actually looking for and why “checklist” strategies often fall short
How to create a balanced, thoughtful college list that reflects your student’s goals and preferences
How students can build a strong application by showing consistency, initiative, and genuine interests
The most common college admissions myths and what actually matters instead
When:
📅 Wednesday, May 13, 2026, at 7:00 PM
Where:
📍 Carter Auditorium, St. Edward's University
John Brooks Williams Natural Sciences Center
3001 S Congress Ave, Austin, TX 78704
Secure your spot and join us for an informative evening with other Austin families!

Register now
Fill out the form below and secure your spot in our event.
Meet The Speakers
Kevin McMullin is the founder and Chief Education Officer at Collegewise. He has delivered over 500 presentations to discuss college admissions planning, employee engagement, and small business success. As long as the speeches don’t require Kevin to solve any math problems, he always does a bang-up job. Kevin graduated from UC Irvine with majors in English and history and he has a college admissions counseling certificate from UCLA.
About Collegewise
For over 26 years, families have turned to Collegewise for clarity and trusted expertise, especially during times of change. As higher education evolves, we stay on top of every update so you don’t have to.
26+
Years of College
Admissions Experience.
98%
Of Students Admitted to a Top-choice School.
35,000+
Student Success Stories.
9/10
Families Recommend Collegewise.
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