Navigating HBCUs: A Parent's Guide to Historically Black Colleges & Universities

Join Jessica, an HBCU admissions expert, and Carla, Senior Assistant Director of Undergraduate Admissions at Howard University, on Tuesday, November 11 at 4:30 PM PT / 7:30 PM ET.

Together, they'll explore the vibrant world of Historically Black Colleges and Universities (HBCUs) and share valuable insights into admissions, campus life, and the transformative opportunities these institutions provide.

Exploring How Your Student Can Thrive at an HBCU Starts Here!

From changes in admissions policies and DEI programming to shifts in federal and state funding, families are facing an evolving college landscape. At the same time, more students than ever are recognizing the value of HBCUs and setting their sights on these powerful institutions.

Join us for a parent-focused webinar designed to help you confidently guide your student through the HBCU admissions process. Our experts will share insights on what makes HBCUs so impactful, what families should know when applying, and how your student can find their best-fit campus.

We’ll take a holistic look at how HBCUs nurture student identity, build community, and open doors to lifelong success.

✨ Here’s what you’ll learn:

Why HBCU applications are surging and what that means for your student’s admissions strategy
How changing state and federal policies are shaping HBCU funding and DEI programs
Step-by-step guidance through the application process, including tips on using the Common Black College Application (CBCA)
How financial aid works at HBCUs, and how to find scholarships that often go overlooked

Bonus: All attendees will receive a free copy of our Collegewise Guide to HBCUs, packed with research, application strategies, and insights from admissions experts.

Carla Goodwin

Senior Assistant Director Of Undergraduate Admissions at Howard University

After graduating from Georgetown University with a double major in Psychology and African American Studies, Carla quickly discovered her fascination with college admissions—an intricate process she sees as one of the world’s true wonders. Driven by a passion for connecting with others, she launched her career as an Admissions Counselor at George Mason University, where she now serves as the Assistant Director of Undergraduate Admissions. As the visit experience manager, Carla curates meaningful campus and virtual experiences for students and families from all backgrounds, helping each visitor feel a little closer to “home.” Beyond Mason, she co-produces The Anchor Exchange, PCACAC’s podcast spotlighting the untold stories of admissions professionals and challenging the field to grow in empathy and impact.

Jessica Hardy

Former Assistant Director of Admissions at Rice University

Jessica’s higher education career spans nearly two decades, with ten years dedicated to her work as a college counseling professional. Jessica’s students have been admitted to a variety of colleges and universities, including Harvard, Yale, Dartmouth, Washington University - St. Louis, USC, Wake Forest, George Washington, Carnegie Mellon, the US Naval Academy, Howard, Morehouse, Georgia Tech, Texas A&M, TCU, Parsons School of Design at The New School, and University of San Diego. She has served as Director of College Counseling at St. George’s Independent School, and further supplemented her advising experience with successful stints on the admissions side at Knox College, Sewanee, and Rice University (where she also managed international recruitment).