From Atlanta to the Ivy League and Beyond: Cracking the Code to Highly Selective Colleges
Join us on Wednesday, January 21 at 6:30 PM ET at the East Roswell Recreation Center to learn how students can maximize their time in high school and impress admissions officers at the most sought-after colleges.
This is a free in-person event. Ideal for families with teens in grades 7-11!
Many Atlanta families are using an outdated admissions playbook that no longer works. Discover the new strategies that can help your teen get into their dream school.
One evening. One hour. A clearer understanding of what it really takes to be competitive at selective colleges.
When:
đź“… Wednesday, January 21, 2026, at 6:30 PM
Where:
📍 Community Room, East Roswell Recreation Center
9000 Fouts Rd, Roswell, GA 30076
Format:
⚙️ Presentation + Q&A
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There Is No Magic Formula: What Highly Selective Colleges Actually Look For
"He doesn't have any leadership on his resume, so we'll have him start a club this fall. Will that look good?"
That question above? I hear versions of it every week from families aiming for highly selective colleges. You're listening to neighbors whose kids got into Stanford. You're joining Facebook groups about Ivy admissions. You're trying to find the magic formula that will crack the code. Here's what nobody's telling you: there is no magic formula. Princeton once said they could admit two and a half full freshman classes of valedictorians from their applicant pool alone. Even perfect students face single-digit acceptance rates.
If every applicant has leadership, community service, and perfect grades—if everyone does all the same things—then everyone looks exactly the same. Following that formula doesn't help kids stand out. It makes them invisible. Here's what selective colleges actually want: students who are authentically distinctive. Not manufactured. Not checking boxes. I've sent students to Stanford who wrote about "Sunday Surf Sessions." To Brown for playing in a 70's rock cover band with dad. To USC for loving their job at "The Snack Shack." They got in by being genuinely themselves—and proving they could excel at the highest level.
Even students with stellar credentials need a balanced college list. Even valedictorians. Because when acceptance rates are under 10%—or under 5%—no student is guaranteed admission. None. So yes, if your student has the credentials, they should absolutely apply to selective schools. Put heart and soul into the best application they can. But they also need schools where admission is far more likely. Not as grudging backup plans, but as genuine opportunities where they can thrive. This isn't settling. This is strategy.
In 60 minutes, I'll help you understand what's really happening in selective college admissions—and what actually works. You'll stop chasing non-existent formulas. You'll start seeing how your student's authentic interests are their biggest competitive advantages. You'll learn what selective colleges are actually looking for when they build a class. And you'll leave with a strategic plan grounded in how this process actually works—not in myths, rumors, or manufactured achievements.
Your Speaker
Kevin McMullin
Founder and Chief Education Officer, Collegewise
Kevin McMullin is the founder and Chief Education Officer at Collegewise. He has delivered over 500 presentations to discuss college admissions planning, employee engagement, and small business success. As long as the speeches don’t require Kevin to solve any math problems, he always does a bang-up job. Kevin graduated from UC Irvine with majors in English and history and he has a college admissions counseling certificate from UCLA.
About Collegewise
Since 1999, our team of 100+ counselors has dedicated their expertise to creating a worry-free, effortless college application process for students of all levels.
Collegewise empowers students academically and relieves parents of their project management duties through our personalized counseling and tutoring programs.
Say goodbye to application stress and welcome a new, streamlined experience with Collegewise.


